About us
Welcome to Cupcakes Etc, where our journey began with a simple idea fueled by a deep passion for baking and spreading joy. As a small bakery located in Aurora, Colorado, we pride ourselves on personal attention and dedication to every delicious detail. Our approach is rooted in quality and integrity, ensuring that everything we create reflects our commitment to excellence and our love for cupcakes.
Our story
What inspired me to start Cupcakes Etc was my husband, my kids, and my community. Their love, support, and encouragement fueled my passion for baking. What began as a way to bring smiles to my family has grown into a mission to spread joy throughout our community—one cupcake at a time.
What makes us special
What sets Cupcakes Etc apart is the love and intention baked into every single cupcake. I don’t just follow recipes—I craft each flavor with care, using high-quality, fresh ingredients, and a whole lot of heart. Whether it’s a classic vanilla bean or a bold seasonal creation, every bite is designed to be rich, moist, and unforgettable. My secret? It’s a mix of family traditions, a creative spirit, and always listening to what my customers love. I test, taste, and tweak until each cupcake delivers a little moment of joy. It’s not just about sweetness—it’s about creating something that feels homemade, personal, and special
Our Core Values
The core values that drive Cupcakes Etc are: Integrity: We believe in honesty, transparency, and consistency. From sourcing ingredients to serving our customers, we do what’s right—even when no one is watching. Compassion: Every treat we bake is made with love and care. We strive to create a warm, welcoming experience for every customer and give back to our community whenever we can. Family: Whether it’s your family or ours, we know the kitchen is the heart of the home. We create products that bring people together, celebrate special moments, and feel like home.